Artikel om Prediction market

· McKinsey on Prediction Markets

(http://www.mckinseyquarterly.com/Information_Technology/Applications/Eight_business_technology_trends_to_watch_2080)

In a brand new report titled Eight Business Technology Trends To Watch McKinsey identifies prediction markets as one of eight technology-enabled trends that will help shape businesses and the economy in coming years. They write that: Leaders should get out ahead of this trend to ensure that information makes organizations more rather than less effective. Information is often power; broadening access and increasing transparency will inevitably influence organizational politics and power structures. Environments that celebrate making choices on a factual basis must beware of analysis paralysis.

Another of the trends that will shape our future according to McKinsey is using consumers as innovators. From the report: Companies that involve customers in design, testing, marketing (such as viral marketing), and the after-sales process get better insights into customer needs and behavior and may be able to cut the cost of acquiring customers, engender greater loyalty, and speed up development cycles. But a company open to allowing customers to help it innovate must ensure that it isn’t unduly influenced by information gleaned from a vocal minority. It must also be wary of focusing on the immediate rather than longer-range needs of customers and be careful to avoid raising and then failing to meet their expectations.